Cookie Policy

Cookie Notice – Crossing Broad
Last updated on 10/04/2025

Sportradar AG (Feldlistrasse 2, CH-9000 St. Gallen, Switzerland, VAT identification number CHE-113.910.142 MWST), (“Sportradar”, “our”, “we” or “us”) and its affiliates or subsidiaries respect your privacy.

With this Cookie Notice we explain in detail how we use cookies and similar technology on our Website for the purposes below, how long the cookies are stored, and how you can manage them.
Please note that other organizations also collect user information on our Website through cookies, tags, pixels, and similar technology. Using cookies and other similar technology allows other organizations to help us analyze how our Website is being used, measure the number of visitors, and display advertising. You can find more information on the use of cookies and similar technology on our Website below.

1. A tracking “pixel” is a transparent graphic image (usually 1 pixel x 1 pixel) or a JavaScript that is placed on a web page and allows for the collection of information regarding the use of the web page that contains the tracking pixel. We collect technical information, such as operation system of the device, location data, etc., and information about your interactions and engagement with our Website through the use of tracking pixels.

2. A “cookie” is a small text file, normally consisting of just letters and numbers, saved onto the working memory of your computer which either expire at the end of a browser session (“session cookie”) or is permanently stored on the hard disk of your computer (“permanent cookie”). The use of cookies enables us to “recognize” you at your next visit and to align the offers on our Website with your interests. The next time you open our Website on the same device, the cookie and the information stored in it are either sent back to the website that created it, e.g. this Website (“1st-Party Cookie”) or sent to another website it belongs to (“3rd-Party Cookie”). Because of how cookies work, our Website cannot access 3rd-Party cookies; nor can other organisations access the Personal Data in the cookies we use on our Website.

3. The cookies and the information in them include, but are not limited to, the IP address of the device a user is using, device information, location, interactions with content, contact details, authentication information, information you directly provide, consuming profile, and browsing attributes.

4. We use cookies in a range of ways to improve your experience on our Website, including to analyze the use of our Website in general and to gain insights into how to improve our offering. We also use cookies to analyze or predict our users’ personal preferences and behavior in order to better focus our marketing efforts on their needs and, in cooperation with our advertising partners, to serve our users relevant personalized advertising.

5. The type of cookies we use can be divided into three groups:

• Essential Cookies
  These cookies are essential for enabling user movement around our Website and providing access to features such as your profile and other secure areas of the Website. This category of cookies cannot be disabled. Please follow this link (for more information about the essential cookies on our Website.
• Statistics Cookies
  We use statistics cookies to collect information about how often users visit our Website and how they use it. We use this information to get a better understanding of how our users engage with our Website in order to measure the engagement of our website, carry out audience research, develop, and improve our services, and ultimately, provide users with a better online experience (for example by making sure users are finding what they need easily). Please follow this link for more information about the statistics cookies on our Website.
• Marketing Cookies
  We work with advertisers and advertising technology companies which help us enable advertising on our Website. These companies set certain cookies to understand your behavior and provide you with tailored advertising. They are also able to track your browsing across different sites.
  Please follow this link for more information about the marketing cookies on our Website.

6. Third-Party Websites’ Cookies
Third party cookies are cookies set by someone other than this Website owner for purposes such as collecting information on user behavior, demographics, or personalized marketing. When using our Website, you may encounter embedded content or you may be directed to other websites. These websites and embedded content may use their own cookies. We do not have control over the placement of cookies by other websites, even if you are directed to them from our Website.

7. How to Disable/Delete Cookies
Many of the cookies used on our Website can be enabled or disabled by using our cookie preference center or through your browser. To disable cookies through your browser, follow the instructions usually located within the “Help”, “Tools” or “Edit” menus in your browser. Please note that disabling a cookie or category of cookies does not delete the cookie from your browser unless manually completed through your browser function.
To delete any currently stored 1st-Party Cookies, please click here.

8. Withdrawal of Consent (Opt-Out) for the Use of 3-rd Party Cookies
You can opt out of some or all 3-rd Party Cookies by using this link.